Lolly is one of the UK’s leading alcohol advertisers, with 14 years’ experience in the industry. She’s helped to launch the unique and award-winning “There’s A Beer For That” campaign for Britain’s Beer Alliance and later on “DrinkTV” – the Netflix to the drinks world.
As a regular judge on the UK beer scene, Lolly has also been published in national newspapers for her contributions in changing how consumers perceive beer. She also witnessed the fast-rising trend of low and no alcohol products, which led her into leading the marketing launch of the UK’s first ever CBD infused snack bar in 2019. She now writes consumer facing articles for CBD and other cannabis products in California.