Zara Irving

Account Director, YesMore

Zara is an experienced digital marketer with a wealth of experience working at both brands and agencies across multiple sectors. With much of her experience in project, account and client management, she’s often sat at the intersection between where data, insights, audiences, strategy, creative and delivery meet. As one of YesMore Agency’s key account directors for over a year, she’s perfectly positioned to understand the idiosyncrasies of audience perceptions, attitudes and behaviours to drinks brands, bars and retailers.

Most recently Zara has been at the forefront of leading the marketing of alcoholic drinks for clients such as Aperol Spritz, Balblair Whisky, Speyburn Whisky, An(C)noc Whisky, Caorunn Gin and more. At work, Zara loves to be head-deep in a spreadsheet. At home, she’s happiest spending time with her son and husband… with spending time on spreadsheets at home coming in a close second.

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